1. What is the Ashby Memory Method (AMM)?

The AMM program is a structured series of interactive brain exercises and activities designed to improve Alzheimer´s symptoms. An innovative, proven therapy adapted from the field of brain injury rehabilitation (neuro-rehab), the principal behind the program is simple: By exercising specific cognitive abilities which we know are affected by Alzheimer´s disease, participants can function much better, for longer.


  1. Does AMM alter a person´s current medical treatment plan?

No, AMM does not alter the participant’s current treatment plan – it can be used as a stand alone drug–free program, or in combination with the participant´s current prescribed medications. By starting AMM as soon as possible after diagnosis you will maximize the therapeutic benefits of the program. And while you may want to do some AMM everyday, one hour, twice a week is all that is required.



  1. Is there a scientific way to score improvements seen with AMM?

Doctors use a number of different tests to track changes in cognition due to Alzheimer´s disease. A widely recognized test used by physicians is the MMSE (Mini Mental State Exam). This test is scored out of a possible 30 points with higher scores indicating better functioning. For example – 30/30 would indicate that the person is cognitively well while 10/30 would be associated with the person needing almost total care. Improvements in MMSE scores while using AMM can range from 1.0 to 6.0 with test data indicating a mean average of 1.9 to 2.9 points depending on where the person is in the progression of the disease when beginning the program. Other variables include the age of the participant and co-existing health related issues.

  1. How was the AMM program created?


The late Dr. Mira Ashby, MD, CM pioneered and began to use the science behind the AMM program over 25 years ago to treat people with traumatic brain injuries; it was this work that lead to her being awarded the prestigious Order of Canada in 1984.
Two decades later in 2004, her son John Ashby began testing this same straight-forward therapeutic method with his own patients and soon discovered he had found the basis for an effective program that helps people with Alzheimer´s and other forms of dementia. Over 20 scientific papers and studies on cognition and memory in Alzheimer´s patients were reviewed and the resulting new program was originally named Cognitive Retention Therapy (CRT).  This landmark program ignited international interest in the scientific community. Since then, thousands of hours of testing and refinement have contributed to the development of the AMM program we are using today.


  1. What are the benefits of AMM?


  • Improved quality of life.According to an Alzheimer’s Association study, more than 83% of people diagnosed with Alzheimer’s live at home and are cared for by their family. AMM is a tool that often helps the participant remain living at home longer to enjoy familiar surroundings as well as very important social, community, and family resources.
  • Reduced caregiver stress.The #1 reason for initiating a move to institutional (memory) care is caregiver stress resulting from increasing Alzheimer’s symptoms such as personality and behavioural changes. AMM improves symptoms for the person receiving care. Improvements in these symptoms has been shown to decrease caregiver stress in National Institute of Health studies.
  • Works as a stand alone drug-free program or in combination with prescribed medications.And while you may want to do some AMM everyday, one hour, twice a week is all that is required.
  • Care cost savings. Caring for someone with Alzheimer’s disease can be expensive. Strategies for the long term management of Alzheimer’s disease include recommendations for delaying institutional care. In an Alzheimer’s Innovation Institute sponsored trial, AMM extended the time that care could be provided at home by more than two years. Better for the person, better for the budget too.




  1. What if someone has had Alzheimer´s disease for a number of years? Is the program still helpful?

There are a number of factors that can make a difference as to how well each individual responds to AMM. These include how old the person is, the type of dementia they have, how long ago they were diagnosed, medications, and other health issues. We have seen great results with people aged 39 to 99 years old with a variety of diagnosis so we recommend that you ask for our free in–home assessment. After completing a brief review of your needs an authorized AMM Provider can tell you if the AMM program is likely to help.


  1. How much does AMM cost?

Designed to be affordable for families wanting to do more with their loved ones, The Ashby Memory Method™ offers pricing at about the cost of a coffee a day with no membership requirements.  Everyone can access the program for $299.00 plus taxes, S+H.


  1. Is there a contract I have to sign?

Before you begin the AMM program you will be provided with an understanding agreement or waiver form explaining what the program is and isn’t.  Once acknowledged the details of the program, and your costs will be spelled out. No surprises, no contracts.


  1. How long will AMM help?

Participants continue with AMM based on individual results. Most persons can expect to see positive results for approximately one to two years. Program sessions continue until you choose to stop.  The program has been designed so participants can use the materials to increase or decrease levels of challenges.



  1. Why have I not heard of this program before?


The Ashby Memory Method™ is a unique program.  In fact, you may find it difficult to find Alzheimer’s or Dementia evidence based programs.  Most are ‘day programs’ or ‘group programs’.  Although these programs offer a benefit in a group setting, AMM offers individual attention with unique results specific to the user… that’s the whole point!

Although The Ashby Memory Method™ originated in Canada, Canadians were slow to pick up on the idea because of costs.  Faced with these challenges, The Alzheimer’s Innovation Institute expanded to international markets such as Australia, The United States (currently covered by Medicare), Greece, Turkey, Singapore and now back in Canada with new marketing and training channels.  Through our strategies we aim to offer AMM through a network of Allied Professionals able to assist families using The Ashby Memory Method™.  Each Certified professional would offer families their services for a fee (Much like a PSW would) however we are also making AMM available to families encouraging them to be involved, discover your loved one, reduce caregiver stress, improve behavioral challenges and offer an overall improvement of their quality of life.  Empower yourself!