The late Dr. Mira Ashby, MD, CM pioneered and began to use the science behind the AMM program over 25 years ago to treat people with traumatic brain injuries; it was this work that lead to her being awarded the prestigious Order of Canada in 1984.
Two decades later in 2004, her son John Ashby began testing this same straight-forward therapeutic method with his own patients and soon discovered he had found the basis for an effective program that helps people with Alzheimer´s and other forms of dementia.

• Improved quality of life.According to an Alzheimer’s Association study, more than 83% of people diagnosed with Alzheimer’s live at home and are cared for by their family. AMM is a tool that often helps the participant remain living at home longer to enjoy familiar surroundings as well as very important social, community, and family resources.
• Reduced caregiver stress.The #1 reason for initiating a move to institutional (memory) care is caregiver stress resulting from increasing Alzheimer’s symptoms such as personality and behavioural changes. AMM improves symptoms for the person receiving care. Improvements in these symptoms has been shown to decrease caregiver stress in National Institute of Health studies.